What Is Guerilla Marketing?
Marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. This article touches on the history (Marlboro Man) - and the future (the Internet) - of guerilla marketing.
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buzz,
ambient,
ogilvy,
word of mouth,
small business management,
mtn ic,
abbozzo,
planning,
resources,
di pietro,
entrepreneurs,
business books,
maxiaffissioni,
campagna banner,
marketing wisdom,
carmine dalessio,
street advertising,
biglietto da visita,
strategic management,
business association,
system administrator,
progettazione marchio,
aqua teen hunger force,
guerrilla marketing international,
hype,
agenda,
mercato,
marketing dojo,
virtual reality,
Davide De Guz
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