Microsoft's "Engagement Mapping"
"Our Engagement Mapping approach conveys how each ad exposure -- whether display, rich media or search, seen multiple times on multiple sites and across many channels -- influenced an eventual purchase," McAndrews said in a statement.
(back to Top search | back to Engagement Mapping | info about mapping)
microsoft,
engagement,
online,
google,
internet marketing,
ad serving & ad networks,
fulay,
march,
sprint,
adcenter,
mckinney,
standard,
marketers,
platforms,
ferramenta,
performance,
fast growing,
pay per click,
pay-per-click,
ppc advertising,
advertising roi,
initiative media,
online advertising,
online advertisement,
industrial machinery,
paid inclusion services,
search engine marketing,
search engine optimization,
search engine marketing blog,
paid advertisement management
Pages related to:
mapping