Microsoft's "Engagement Mapping"
"Our Engagement Mapping approach conveys how each ad exposure -- whether display, rich media or search, seen multiple times on multiple sites and across many channels -- influenced an eventual purchase," McAndrews said in a statement.
(back to Top search | back to Engagement Mapping | info about launches)
online,
news,
analytics,
initiative,
advertising,
engagement mapping,
fulay,
kevin,
regard,
sprint,
johnson,
division,
standard,
services,
aquantive,
marketers,
corporate,
advise(http,
world vision,
fast growing,
pay-per-click,
accountability,
online advertising,
online advertisement,
mindshare interaction,
search engine marketing,
search engine optimization,
best western international,
search engine marketing blog,
paid advertisement management
Pages related to:
launches