Guerrilla Marketing was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.
by Wikipedia
Guerilla Marketing Home Page
The home page of guerilla marketing from Jay Conrad Levison, author of sixteen volumes in 37 languages on the subject and a living testament to the effectiveness of the marketing philosophy he espouses.
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