What Is Guerilla Marketing?
Marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. This article touches on the history (Marlboro Man) - and the future (the Internet) - of guerilla marketing.
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houghton mifflin,
business/economics,
ogilvy,
buzz marketing,
arechi,
insider,
erotico,
corporate,
e magazine,
stickering,
seth godin,
e-business,
teleclasses,
premiazioni,
dlgs 28/2004,
massachusetts,
ufficio stampa,
online newsletter,
registrazione domini,
marketing information,
campagne pubblicitarie,
comunicazione integrata,
defensive marketing warfare strategies,
crm,
coach,
callcenter,
customer care,
coach certification,
aumentare le vendite,
non-conventional events
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