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nsideTech: ClickMeter Launches Click Fraud Detection System

ClickMeter is out of beta and officially launches their free online service to monitoring external links. It is designed for marketing managers and webmasters or those who have to analyze important online marketing data on the fly.

ClickMeter is useful for those who wonder if reports coming from pay-per-click advertising sites are accurate and reliable. Since there is an obvious conflict of interest, and those who sell visibility are not always acting in good faith, every day we hear about new cases of click fraud. In fact, in 2009 approximately one in four of reported clicks on ClickMeter were fraudulent.

ClickMeter works by send users to a defined redirect page where ClickMeter collects data such as what site the user came from, where in the world the person is, and more relevant information. Users are then routed to the website they intended on visiting.

http://www.nsidetech.com/2010/02/clickmeter-launches-click-fraud-detection-system/

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