Log files are not to be collected...  (16/01/2008)

...they are to be analyzed! It is important to collect Log files about the traffic on your website, but they are just a waste of Gigabytes if you don't analyze them.
More...

Click Measure, is it reliable? Find out!  (11/11/2007)

Many expert Agree that the Search engine provided counting on Click Trough is not appropriate and that the algorithm used to count them provides absolutely not precise numbers.
More...

Contextual Advertising: Is it right for you?  (10/10/2007)

To contextualize your Ad makes it more relevant for the users who are reading related content on web sites, but is it convenient or not?
More...

Are you paying for a clicks that pays?  (03/09/2007)

If marketers could pay only for interested users them would "sell their souls for that". On the web this method is known as pay per click. But is it all so simple?
More...

Pay per Click Fraud Prevention  (01/06/2007)

As in any growing market there are people who try to win in a fraudulent way, the problem is that dishonest behaviour can provide altered data in your Rates
More...