If marketers could pay only for interested users them would "sell their souls for that". On the web this method is known as pay per click. But is it all so simple?

Needless to say that the more an user is interested in your business the more he is like to become a customer, consider this from a ROMI (Return of marketing investment) point of view, to pay the advertising only when an interested customer walks into our shop or meets our business.

A typical Pay per Click Advertising can cost about 0,10$ (or even more).

This method is linked to the Search Engine Marketing and works together with an appropriate research of Keywords that the advertisers think their target market would use while researching trough Search Engines.

"Pay-Per-Click campaigns have some advantages over traditional search engine optimization. First of all, they require no changes to a current site's content or look to obtain top positions, just a willingness to pay. Also, the implementation of a pay-per-click campaign is relatively quick- it can take just a few minutes to start getting targeted traffic, versus sometimes months for standard SEO campaigns. Finally, unlike search engine optimization, the implementation of a PPC campaign is relatively easy and does not necessarily require any specialized knowledge (although experience with search engine marketing and keyword research is a definite advantage).

Of course, there are limitations to this type of advertising. New bids can lower the positions of other firms, and many will react by raising their bid to regain a previous ranking. Monitoring of positions becomes crucial. These campaigns can also become prohibitively expensive, depending on the competitiveness of the keyword phrases and the aggressiveness of the competition. In addition, many of the "savvier" search engine users have learned to recognize PPC results as paid advertising and bypass them without consideration." (Scott Buresh Continues on http://www.addme.com/issue280.htm)

This method is mostly used By Google AdWords (https://adwords.google.com), Yahoo! Search Marketing, formerly Overture (http://searchmarketing.yahoo.com/) and Microsoft adCenter (https://adcenter.microsoft.com/).

Of course while monitoring online traffic is it very important to know where your visitors came from, especially those who generated valuable traffic (Customers).

Analyzing which strategies attracted customers is very important, that is how ClickMeter can help the online business.

Data like: Region, City, Browser, origin of the visit (Where the customer clicked on your Ad), are the most important to profile users who visited our pages, these data are important to know the user who became a customer AND the customer who DID NOT became a customer.
ClickMeter can provide this kind of Data.

Most people who run Google Adwords campaigns don't know about or don't use Conversion Tracking. It's such a critical part of any Adwords campaign, and a much more accurate indicator of your success than a high Click Through Rate or a low Cost Per Click.

This question is also illuminating because Google doesn't do a very good job of explaining Conversion Tracking, especially as it is reported right on the Campaign Management Screen. For example, if you've got multiple conversion events set up for your campaign, Google counts conversions by people, not by events. So, if you're tracking both signups to a newsletter and sales of your product, you'll only know how many people did one or the other, and not how many of each event.

That's a bit unexpected and misleading, but given the amount of space they've got to work with, it's understandable. But that also makes the Conversion Reports that much more important.

To illustrate how Google reports the data, I set up a little test with a single keyword and three pages. The first page was the "landing page". It had a link on it to the "signup thank you page", which in turn had a link to the "sales thank you page". I ran an ad and had it clicked on at five different computers. I registered four opt-ins, and two sales. And I set a sales value of $7, and a "signup value" of $1.00.

Google accurately reported a CTR of 100%, and four "Conversions". Note again that they're referring here to the number of users who converted, not the number of conversion events. They also showed 6 Transactions, which is the number of all conversion events (4 signups + 2 sales). Because I had both a signup value and a Sales value, Google reported a Total Value of $18 (2*7 + 4*1=18). The total Sales Value was $14. (Mark Widawer Continues on Landing Page Cash Machine)

Having your own data would permit you to do a precise estimation of your ROMI.
ClikMeter does not apply mysterious algorithm to evaluate your Return, it is just your complete monitor on the traffic generated by your advertising.

Author of this Arthicle: Dr. Marco Tosti a ConsultingSoft consultant.